We work with many women who have so many ideas that they come across as scattered. But what’s behind the scatter? They’re just trying to prove their credibility. By including their analysis, their research, their findings, rehashing and recounting their play-by-play… it quickly ends up being a message about them. It doesn’t have anything to do with the person to whom they are speaking. Instead, be declarative and direct.
How do you do that?
Get straight to the main point. Then, be brief, be bright, and be gone.
Who does this well? The writers of The Skimm.